/* ============================================================
   The Load Letter · theloadletter.com
   Warm espresso / cream / amber gold. Editorial, letterpress,
   built like a broadsheet that learned to sell software.
   ============================================================ */

:root {
  --paper: #faf7f2;
  --paper-2: #f3efe7;
  --paper-3: #ede9e1;
  --paper-4: #e7e1d6;
  --line: #dad4c8;
  --ink: #231f1a;
  --ink-2: #3d3830;
  --muted: #5a5248;
  --bronze: #a67330;
  --bronze-dark: #855c25;
  --gold: #f0a500;
  --serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --body: Georgia, "Times New Roman", serif;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--body);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.65;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}

img, svg { max-width: 100%; height: auto; }

a { color: var(--bronze-dark); text-decoration-thickness: 1px; text-underline-offset: 3px; }
a:hover { color: var(--bronze); }

.wrap { max-width: 1080px; margin: 0 auto; padding: 0 24px; }

.skip-link {
  position: absolute; left: -9999px; top: 0;
  background: var(--ink); color: var(--paper); padding: 10px 16px;
  font-family: var(--sans); font-size: 14px; z-index: 100;
}
.skip-link:focus { left: 12px; top: 12px; }

/* ---------- Masthead ---------- */

.topline {
  border-bottom: 1px solid var(--line);
  background: var(--paper-2);
}
.topline-inner {
  display: flex; justify-content: space-between; align-items: center;
  font-family: var(--sans); font-size: 11.5px; letter-spacing: .12em;
  text-transform: uppercase; color: var(--muted);
  padding-block: 8px;
}
.topline-inner .dot { color: var(--bronze); padding: 0 8px; }

.masthead { padding-block: 34px 22px; text-align: center; position: relative; }

.masthead .wordmark {
  font-family: var(--serif);
  font-weight: 900;
  font-size: clamp(40px, 7vw, 72px);
  letter-spacing: .01em;
  line-height: 1;
  color: var(--ink);
  text-decoration: none;
}
.masthead .wordmark:hover { color: var(--ink); }
.masthead .tagline {
  margin-top: 10px;
  font-family: var(--sans); font-size: 12px; letter-spacing: .22em;
  text-transform: uppercase; color: var(--muted);
}
.masthead .tagline b { color: var(--bronze); font-weight: 600; }

.postmark {
  position: absolute; right: 4%; top: 18px;
  width: 92px; height: 92px; opacity: .85;
  transform: rotate(8deg);
}
@media (max-width: 860px) { .postmark { display: none; } }

/* double rule, the broadsheet signature */
.rule-double { border: 0; border-top: 4px double var(--ink); margin: 0; }
.rule-thin { border: 0; border-top: 1px solid var(--line); margin: 0; }

/* ---------- Nav ---------- */

.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(250, 247, 242, .94);
  backdrop-filter: blur(8px);
  border-top: 4px double var(--ink);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  display: flex; align-items: center; justify-content: space-between;
  gap: 16px; padding-block: 12px;
}
.nav-brand {
  display: none;
  font-family: var(--serif); font-weight: 800; font-size: 20px;
  color: var(--ink); text-decoration: none; white-space: nowrap;
}
.nav.scrolled .nav-brand { display: block; }
.nav-links {
  display: flex; align-items: center; gap: 26px; list-style: none;
  font-family: var(--sans); font-size: 13.5px; letter-spacing: .04em;
}
.nav-links a { color: var(--ink-2); text-decoration: none; }
.nav-links a:hover { color: var(--bronze-dark); }
.nav-cta { margin-left: auto; }

.menu-btn {
  display: none; background: none; border: 1px solid var(--line);
  font-family: var(--sans); font-size: 13px; padding: 8px 14px;
  color: var(--ink); cursor: pointer; border-radius: 4px;
}

@media (max-width: 860px) {
  .menu-btn { display: block; }
  .nav-links {
    display: none;
    position: absolute; top: 100%; left: 0; right: 0;
    flex-direction: column; align-items: flex-start; gap: 0;
    background: var(--paper); border-bottom: 2px solid var(--ink);
    padding: 8px 24px 16px;
  }
  .nav-links.open { display: flex; }
  .nav-links li { width: 100%; border-bottom: 1px solid var(--line); }
  .nav-links li:last-child { border-bottom: 0; }
  .nav-links a { display: block; padding: 13px 0; font-size: 15px; }
  .nav-cta { margin-left: 0; }
}

/* ---------- Ticker ---------- */

.ticker {
  border-bottom: 1px solid var(--line);
  background: var(--ink); color: var(--paper-2);
  overflow: hidden; white-space: nowrap;
  font-family: var(--sans); font-size: 12.5px; letter-spacing: .06em;
}
.ticker-track {
  display: inline-block; padding: 8px 0;
  animation: ticker 46s linear infinite;
}
.ticker:hover .ticker-track { animation-play-state: paused; }
.ticker-track span { margin: 0 26px; }
.ticker-track .tick { color: var(--gold); }
@keyframes ticker {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .ticker-track { animation: none; }
  html { scroll-behavior: auto; }
}

/* ---------- Kickers, buttons, stamps ---------- */

.kicker {
  font-family: var(--sans); font-size: 12px; font-weight: 600;
  letter-spacing: .2em; text-transform: uppercase; color: var(--bronze);
}

.btn {
  display: inline-block; font-family: var(--sans); font-weight: 600;
  font-size: 15px; letter-spacing: .02em; text-decoration: none;
  padding: 13px 26px; border-radius: 4px; cursor: pointer;
  transition: transform .12s ease, box-shadow .12s ease, background .12s ease;
  border: 1px solid transparent;
}
.btn:active { transform: translateY(1px); }
.btn-primary {
  background: var(--bronze); color: var(--paper-2);
  box-shadow: 0 2px 0 var(--bronze-dark);
}
.btn-primary:hover { background: var(--bronze-dark); color: var(--paper); }
.btn-ghost {
  background: transparent; color: var(--ink);
  border-color: var(--ink-2);
}
.btn-ghost:hover { background: var(--ink); color: var(--paper); }
.btn-sm { padding: 9px 18px; font-size: 13.5px; }
.btn-note { font-family: var(--sans); font-size: 13px; color: var(--muted); }

.stamp {
  display: inline-block; font-family: var(--sans); font-size: 10.5px;
  font-weight: 700; letter-spacing: .14em; text-transform: uppercase;
  color: var(--bronze); border: 1.5px dashed var(--bronze);
  padding: 3px 9px; border-radius: 3px; transform: rotate(-2deg);
}

/* ---------- Hero ---------- */

section[id] { scroll-margin-top: 76px; }

.hero { padding-block: 64px 72px; }
.hero-grid {
  display: grid; grid-template-columns: 1.08fr .92fr;
  gap: 56px; align-items: center;
}
@media (max-width: 900px) { .hero-grid { grid-template-columns: 1fr; gap: 40px; } }

.hero h1 {
  font-family: var(--serif); font-weight: 800;
  font-size: clamp(34px, 5vw, 54px);
  line-height: 1.12; letter-spacing: -.01em;
  margin: 16px 0 20px;
}
.hero h1 em { font-style: italic; color: var(--bronze); }
.hero .lede { font-size: 19px; color: var(--ink-2); max-width: 34em; }
.hero .cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: 18px; margin-top: 30px; }

/* the drafted-email plate */
.plate {
  background: #fffdf9;
  border: 1px solid var(--line);
  border-radius: 6px;
  box-shadow: 0 1px 2px rgba(35, 31, 26, .05), 0 12px 34px -18px rgba(35, 31, 26, .28);
}
.email-plate { padding: 26px 28px; position: relative; }
.email-plate::before {
  content: ""; position: absolute; inset: 6px;
  border: 1px solid var(--paper-4); border-radius: 4px; pointer-events: none;
}
.email-head {
  display: flex; justify-content: space-between; align-items: center;
  border-bottom: 1px solid var(--line); padding-bottom: 12px; margin-bottom: 16px;
  position: relative; z-index: 1;
}
.email-subject { font-family: var(--sans); font-size: 14px; margin-bottom: 12px; }
.email-subject b { color: var(--muted); font-weight: 600; }
.email-body {
  font-size: 15px; line-height: 1.7; color: var(--ink-2);
  white-space: pre-line; min-height: 12.5em;
}
.email-body .caret {
  display: inline-block; width: 8px; height: 1.05em;
  background: var(--bronze); vertical-align: text-bottom;
  animation: blink 1s steps(1) infinite;
}
@keyframes blink { 50% { opacity: 0; } }
.email-foot {
  margin-top: 16px; padding-top: 12px; border-top: 1px solid var(--line);
  font-family: var(--sans); font-size: 12px; color: var(--muted);
  display: flex; justify-content: space-between; position: relative; z-index: 1;
}

/* ---------- Sections ---------- */

.section { padding-block: 72px; }
.section-tight { padding-block: 56px; }
.section-head { max-width: 46em; }
.section-head h2 {
  font-family: var(--serif); font-weight: 800;
  font-size: clamp(27px, 3.6vw, 38px); line-height: 1.18;
  margin: 12px 0 14px;
}
.section-head p { color: var(--ink-2); }

.sect-rule {
  display: flex; align-items: center; gap: 14px; margin-bottom: 6px;
}
.sect-rule::after { content: ""; flex: 1; border-top: 1px solid var(--line); }

/* how it works */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 44px; }
@media (max-width: 800px) { .steps { grid-template-columns: 1fr; } }
.step { border-top: 3px solid var(--bronze); padding-top: 18px; }
.step .num {
  font-family: var(--serif); font-style: italic; font-weight: 600;
  font-size: 40px; color: var(--paper-4); line-height: 1;
  -webkit-text-stroke: 1px var(--bronze);
}
.step h3 { font-family: var(--serif); font-size: 21px; margin: 10px 0 8px; }
.step p { font-size: 15.5px; color: var(--muted); }

/* comparison */
.compare { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 40px; }
@media (max-width: 800px) { .compare { grid-template-columns: 1fr; } }
.compare .plate { padding: 26px 28px; }
.compare ul { list-style: none; margin-top: 16px; }
.compare li { padding: 8px 0; font-size: 15px; border-bottom: 1px dotted var(--line); }
.compare li:last-child { border-bottom: 0; }
.compare .them li { color: var(--muted); font-style: italic; }
.compare .us { border-color: rgba(166, 115, 48, .45); }
.compare .us li::before { content: "✓  "; color: var(--bronze); font-style: normal; }

/* pricing */
.pricing-grid {
  display: grid; grid-template-columns: repeat(5, 1fr); gap: 14px; margin-top: 40px;
}
@media (max-width: 1000px) { .pricing-grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 700px) { .pricing-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px) { .pricing-grid { grid-template-columns: 1fr; } }
.price-card { padding: 20px; display: flex; flex-direction: column; position: relative; }
.price-card.best { border-color: var(--bronze); box-shadow: 0 0 0 1px var(--bronze), 0 12px 34px -18px rgba(35, 31, 26, .28); }
.price-card .best-tag {
  position: absolute; top: -11px; right: 14px;
  background: var(--bronze); color: var(--paper);
  font-family: var(--sans); font-size: 10.5px; font-weight: 700;
  letter-spacing: .12em; text-transform: uppercase;
  padding: 3px 9px; border-radius: 3px;
}
.price-card .price { font-family: var(--serif); font-weight: 800; font-size: 30px; margin-top: 10px; }
.price-card .price small { font-family: var(--sans); font-size: 12.5px; font-weight: 400; color: var(--muted); }
.price-card .blurb { font-size: 13.5px; color: var(--muted); margin-top: 6px; min-height: 3.6em; }
.price-card ul { list-style: none; margin: 14px 0 18px; border-top: 1px solid var(--line); padding-top: 14px; flex: 1; }
.price-card li { font-family: var(--sans); font-size: 12.8px; line-height: 1.5; padding: 3px 0; color: var(--ink-2); }
.price-card li::before { content: "✓ "; color: var(--bronze); }

/* DFY tiers on services page */
.tier-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 40px; }
@media (max-width: 900px) { .tier-grid { grid-template-columns: 1fr; } }
.tier { padding: 28px; display: flex; flex-direction: column; position: relative; }
.tier.best { border-color: var(--bronze); box-shadow: 0 0 0 1px var(--bronze), 0 12px 34px -18px rgba(35,31,26,.28); }
.tier .price { font-family: var(--serif); font-weight: 800; font-size: 36px; margin-top: 12px; }
.tier .price small { font-family: var(--sans); font-size: 13px; font-weight: 400; color: var(--muted); }
.tier p.desc { font-size: 15px; color: var(--muted); margin-top: 10px; }
.tier ul { list-style: none; margin: 18px 0 22px; border-top: 1px solid var(--line); padding-top: 16px; flex: 1; }
.tier li { font-family: var(--sans); font-size: 14px; padding: 5px 0; color: var(--ink-2); }
.tier li::before { content: "✓ "; color: var(--bronze); }

.addon-list { margin-top: 36px; display: grid; grid-template-columns: 1fr 1fr; gap: 0 40px; }
@media (max-width: 800px) { .addon-list { grid-template-columns: 1fr; } }
.addon { display: flex; justify-content: space-between; gap: 18px; padding: 16px 0; border-bottom: 1px dotted var(--line); }
.addon h3 { font-family: var(--serif); font-size: 18px; }
.addon p { font-size: 14px; color: var(--muted); margin-top: 4px; }
.addon .apr { font-family: var(--serif); font-weight: 800; font-size: 19px; color: var(--bronze-dark); white-space: nowrap; }

/* dispatches / newsletter */
.dispatch-list { margin-top: 36px; }
.dispatch {
  display: grid; grid-template-columns: 130px 1fr auto; gap: 22px;
  align-items: baseline; padding: 20px 0; border-bottom: 1px solid var(--line);
}
@media (max-width: 700px) { .dispatch { grid-template-columns: 1fr; gap: 6px; } }
.dispatch time { font-family: var(--sans); font-size: 12.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.dispatch h3 { font-family: var(--serif); font-size: 22px; line-height: 1.3; }
.dispatch h3 a { color: var(--ink); text-decoration: none; }
.dispatch h3 a:hover { color: var(--bronze-dark); }
.dispatch p { font-size: 15px; color: var(--muted); margin-top: 4px; }
.dispatch .read { font-family: var(--sans); font-size: 13px; white-space: nowrap; }

/* pull-quote / callout */
.callout {
  border-left: 3px solid var(--bronze);
  background: var(--paper-2);
  padding: 22px 26px; margin-top: 36px;
  font-size: 17px; color: var(--ink-2);
}
.callout b { font-family: var(--serif); }

/* cross-sell band */
.band { background: var(--ink); color: var(--paper-2); }
.band .section-head h2, .band h2 { color: var(--paper); }
.band p { color: var(--paper-3); }
.band .kicker { color: var(--gold); }
.band-inner {
  display: flex; flex-wrap: wrap; align-items: center;
  justify-content: space-between; gap: 28px; padding-block: 52px;
}
.band .btn-primary { box-shadow: 0 2px 0 rgba(0,0,0,.4); }

/* FAQ */
.faq { max-width: 760px; margin-top: 36px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  cursor: pointer; list-style: none;
  font-family: var(--serif); font-weight: 700; font-size: 19px;
  padding: 18px 34px 18px 0; position: relative;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+"; position: absolute; right: 4px; top: 50%;
  transform: translateY(-50%);
  font-family: var(--sans); font-weight: 400; font-size: 24px; color: var(--bronze);
}
.faq details[open] summary::after { content: "–"; }
.faq .faq-a { padding: 0 0 20px; color: var(--ink-2); font-size: 16px; max-width: 42em; }
.faq .faq-a p + p { margin-top: 10px; }

/* ---------- Footer ---------- */

.footer {
  border-top: 4px double var(--ink);
  background: var(--paper-2);
  padding: 48px 0 32px; margin-top: 24px;
}
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px; }
@media (max-width: 800px) { .footer-grid { grid-template-columns: 1fr; gap: 28px; } }
.footer .fbrand { font-family: var(--serif); font-weight: 800; font-size: 24px; }
.footer p { font-size: 14px; color: var(--muted); margin-top: 10px; max-width: 30em; }
.footer h4 {
  font-family: var(--sans); font-size: 12px; letter-spacing: .18em;
  text-transform: uppercase; color: var(--bronze); margin-bottom: 12px;
}
.footer ul { list-style: none; }
.footer li { padding: 4px 0; }
.footer a { font-family: var(--sans); font-size: 14px; color: var(--ink-2); text-decoration: none; }
.footer a:hover { color: var(--bronze-dark); }
.footer .legal {
  margin-top: 40px; padding-top: 18px; border-top: 1px solid var(--line);
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: 10px;
  font-family: var(--sans); font-size: 12.5px; color: var(--muted);
}

/* ---------- Reveal on scroll ---------- */

.reveal { opacity: 0; transform: translateY(14px); transition: opacity .5s ease, transform .5s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* ---------- Page hero (interior pages) ---------- */

.page-hero { padding-block: 56px 8px; }
.page-hero h1 {
  font-family: var(--serif); font-weight: 800;
  font-size: clamp(30px, 4.6vw, 46px); line-height: 1.15; margin: 14px 0 16px;
}
.page-hero h1 em { font-style: italic; color: var(--bronze); }
.page-hero .lede { font-size: 18px; color: var(--ink-2); max-width: 38em; }

/* ---------- Newsletter popup ---------- */

.popup-overlay {
  position: fixed; inset: 0; z-index: 90;
  background: rgba(35, 31, 26, .45);
  display: flex; align-items: center; justify-content: center;
  padding: 20px;
  opacity: 0; transition: opacity .25s ease;
}
.popup-overlay.show { opacity: 1; }
.popup {
  background: #fffdf9;
  border: 1px solid var(--line);
  border-radius: 6px;
  box-shadow: 0 24px 60px -20px rgba(35, 31, 26, .5);
  max-width: 480px; width: 100%;
  padding: 34px 36px 30px;
  position: relative;
  transform: translateY(10px); transition: transform .25s ease;
}
.popup-overlay.show .popup { transform: none; }
.popup::before {
  content: ""; position: absolute; inset: 7px;
  border: 1px solid var(--paper-4); border-radius: 4px; pointer-events: none;
}
.popup .popup-close {
  position: absolute; top: 10px; right: 12px; z-index: 2;
  background: none; border: 0; cursor: pointer;
  font-family: var(--sans); font-size: 22px; line-height: 1;
  color: var(--muted); padding: 6px 8px;
}
.popup .popup-close:hover { color: var(--ink); }
.popup h2 {
  font-family: var(--serif); font-weight: 800;
  font-size: 26px; line-height: 1.2; margin: 12px 0 10px;
}
.popup h2 em { font-style: italic; color: var(--bronze); }
.popup p { font-size: 15px; color: var(--ink-2); }
.popup ul {
  list-style: none; margin: 14px 0 18px;
  font-family: var(--sans); font-size: 13.5px; color: var(--ink-2);
}
.popup li { padding: 4px 0; }
.popup li::before { content: "✓ "; color: var(--bronze); }
.popup iframe { border: 0; width: 100%; height: 64px; }
.popup .popup-note {
  margin-top: 10px; font-family: var(--sans);
  font-size: 12px; color: var(--muted); text-align: center;
}
@media (max-width: 520px) {
  .popup { padding: 26px 22px 22px; }
  .popup h2 { font-size: 22px; }
}
@media (prefers-reduced-motion: reduce) {
  .popup-overlay, .popup { transition: none; }
}