Done-For-You · Custom campaigns
Cold email written by a human, for your lanes.
Outbound is self-serve. This is the other lane: every email written from scratch for your lanes, your market, and your voice. No templates, no recycled angles. You send them, manage the replies, and run the relationships. We handle the words.
The $45 Test Drive
Shippers have seen the generic email 40 times. The Test Drive gets you 3 emails that sound specific to your lanes, your market, and your brokerage. Try the writing before you commit to a retainer.
3 custom emails · quick intake by email
Pick your pace.
Every plan is written from scratch for freight brokers. Delivered as ready-to-send drafts.
Scout · New to outreach
$99 /mo
A clean starting point if you've never run a cold email program before. Best if you've never run cold email.
- 5 outreach emails per month
- 1 target shipper profile
- 1 revision round per email
- Ready-to-send in 5 business days
Mover · Find what lands
$199 /mo
Enough volume to see what messaging lands, enough flexibility to test multiple shipper angles without sounding generic.
- 15 outreach emails per month
- Up to 2 target types
- 2 revision rounds per email
- Subject line A/B variants included
- Priority 3-day turnaround
Full Lane · Full service
$499 /mo
You show up for the strategy call and send the emails. Everything else is handled.
- 30 outreach emails per month
- Unlimited target types
- Unlimited revisions
- 3-email follow-up sequence included
- Monthly 30-min strategy call
- First priority in the queue
After checkout you'll get the intake by email: target vertical, lanes, value prop, and what makes you different from the next broker. Writing starts from there.
Add-ons
One-time projects. Email orders@theloadletter.com to book any of these.
Prospecting List Buildout
50 hand-researched, lane-specific prospects delivered as a ready-to-use spreadsheet. Not a database dump.
Carrier Packet Rewrite
A full rewrite of your carrier onboarding email and setup packet cover letter.
Follow-Up Sequence
A 3-email follow-up sequence for non-responders. Day 5: light bump. Day 12: value-add. Day 21: the break-up email.
Cold Outreach Audit
Send us your current emails. We review up to 10 and deliver a written breakdown of what is working and what to change.
LinkedIn Profile Optimization
Headline, About section, Featured, and top 2 roles rewritten to match the credibility your outreach is trying to establish.
Self-serve
Want it faster and cheaper?
Outbound does the research and the writing in about two minutes per shipper, starting free. Same freight-native playbook, software speed.