The Load Letter Freight market intelligence·Outreach that lands Log in
The Load Letter

For freight brokers · by a freight broker · est. 2026

Outbound · Cold email built for freight

You've got the shipper's name. The contact. Now what?

Outbound researches the shipper you're after, matches what it finds against your lanes and equipment, and writes outreach that sounds like it came off a broker's desk. Because the playbook behind it did.

Try Outbound free 2 lookups on us. No card required.

How it works

Name a shipper. Get a campaign.

No forms with forty fields, no "AI writing assistant" that needs babysitting. One input, one researched campaign.

01

Name a shipper

Type the company you're after. That's the whole input. Outbound already knows your lanes, equipment, and proof points from your profile.

02

Outbound goes to work

Live web research on the shipper: projects, facilities, commodities, freight profile, hooks worth writing about. Then a 4-email sequence plus LinkedIn messages built around what it found.

03

You send it

Copy to clipboard, open in Gmail, or export a CSV for Instantly and Smartlead. You send from your own address. Replies, deliverability, and the relationship stay yours.


The difference

Stop sending the scripts every other tool spits out.

The template sites don't know a step deck from a dry van. They'll hand you "streamline your logistics" and a calendar link, the same email every shipper deletes twice a day. Outbound was built for freight and logistics by someone who works in it: the prospecting, the RFQs, the phone calls where a shipper says "we already have carriers."

The template mill

  • "Hi {{FirstName}}, I hope this finds you well..."
  • Knows nothing about the shipper but their name
  • Same template for SaaS, solar panels, and freight
  • "Streamline your supply chain" in every other line

Outbound by The Load Letter

  • Researches the shipper: projects, facilities, commodities
  • Talks equipment, lanes, permits, and seasonality
  • Written from your operation's real proof points
  • Sounds like a broker, because the playbook was written by one
The math: done by hand, one researched campaign runs $100 or more. Outbound does the research and the writing in about two minutes, and on the Pro plan a full campaign lands under $2.

Pricing

Every lookup is a researched shipper and a full sequence.

4 emails plus LinkedIn messages, built from live research. Start free, upgrade when the pipeline does.

Free

$0

The full experience, on us. See what a researched campaign feels like.

  • 2 lookups, lifetime
  • Live web research
  • 4-email sequences
  • LinkedIn messages
  • CSV, Gmail & copy export
Start free

Starter

$19 /mo

Researched email sequences, one good prospect at a time.

  • 5 lookups / month
  • Live web research
  • 4-email sequences
  • CSV, Gmail & copy export
Get started

Growth

$29 /mo

Emails plus LinkedIn. A real prospecting rhythm.

  • 10 lookups / month
  • Live web research
  • 4-email sequences
  • LinkedIn messages
  • CSV, Gmail & copy export
Get started
Best value

Pro

$49 /mo

Everything, at volume. Under $2 per researched campaign.

  • 25 lookups / month
  • Everything in Growth
  • Priority support
Get started

Enterprise

Let's talk

Teams, agencies, volume.

  • Custom lookup volume
  • Everything in Pro
  • Onboarding & direct support
Contact

Done-For-You

Rather have a human write it?

Every email written by hand for your lanes, your market, and your voice. Test drive it for $45, or put the whole outreach engine on retainer from $99 a month.

See Done-For-You plans
The dispatch

Freight market news for freight brokers, by a freight broker.

The Load Letter is the free weekly read behind all of this: rates, capacity, fraud, and what the week's moves mean at your desk. Subscribe and the Shipper Prospecting Kit rides along free.


Questions, answered

Frequently asked questions

What is Outbound by The Load Letter?

Outbound is a cold outreach tool for freight brokers and agents. You give it a shipper's name, it runs live web research on the company, then writes a 4-email sequence and LinkedIn messages matched to your lanes, equipment, and proof points. You review the copy and send it from your own inbox. It lives at app.theloadletter.com and comes with 2 free lookups.

How is Outbound different from generic cold email tools?

Generic script builders use the same template for SaaS, solar panels, and freight. Outbound was built for freight and logistics by a working broker. It talks equipment, lanes, permits, and seasonality, and every campaign starts with live research on the specific shipper you name instead of a first-name mail merge.

How much does Outbound cost?

Free gives you 2 lifetime lookups with full features and no card required. Starter is $19 per month for 5 email-only lookups. Growth is $29 per month for 10 lookups including LinkedIn messages. Pro is $49 per month for 25 lookups, which works out to under $2 per researched campaign. Enterprise pricing is custom.

What do I get with each lookup?

One lookup is one researched shipper: live web research on the company plus a full 4-email outreach sequence, and LinkedIn messages on Growth plans and up. Done by hand, this work runs $100 or more per campaign.

Does Outbound send the emails for me?

No. Outbound writes the campaign and hands it to you: copy to clipboard, open in Gmail, or export a CSV for tools like Instantly and Smartlead. You send from your own address, so deliverability and the relationship stay yours.

Is there a free trial?

Yes. Every new account gets 2 lifetime lookups with the full feature set, including live research, the 4-email sequence, and LinkedIn messages. No credit card required.

What if I want a human to write my outreach instead?

The Load Letter also runs a done-for-you service where every email is written by hand for your lanes, your market, and your voice. It starts with a $45 test drive of 3 custom emails, with monthly plans at $99 (Scout), $199 (Mover), and $499 (Full Lane).

What is The Load Letter newsletter?

The Load Letter is a free weekly freight-market newsletter written by Andrew Sarris, a working freight broker. It covers spot and contract rates, capacity, fraud, and what the week's moves mean for brokers. Subscribers also get the free Shipper Prospecting Kit with targeting prompts and freight-native cold email angles. Subscribe here.

Try Outbound free Built for freight and logistics, by someone in it.